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12th Dec, 20201 min read

How to Write Conclusions That Don’t Suck

When a guest author hands me their first sample draft, it’s often missing a conclusion — sometimes accompanied by a note of apology that they thought about it, but they…

12th Dec, 20202 mins read

7 Tips for Becoming a SaaS Support Professional

You likely never wanted to be a SaaS (software as a service) support pro when you were growing up — in fact, such a job may not yet have existed.…

04th Dec, 20204 mins read

The 5 Key Principles of Customer-Centric Selling

When your business is small and you have a low volume of support requests, using a distribution list or group Gmail or Outlook mailbox may be an effective way to…